Funnel tracking and fixes for small SaaS
Know which channels bring paying customers.
I connect your ad spend to Stripe revenue, then fix where trials and new customers drop off. Tracking built and fixes shipped, not just recommended.
Ad spend
$4,050
Customers from ads
15
Cost per customer
$270
| Channel | Spend | Trial to paid | Per customer |
|---|---|---|---|
| Google Ads | $1,600 | 18% | $145 |
| Meta | $2,450 | 3% | $613 |
| Organic | $0 | 9% | n/a |
Meta brought 140 of 235 trials but only 4 of 18 paying customers.
Your ad dashboards can't see your revenue.
Ad platforms see the signup. Your money arrives days or weeks later in Stripe, where no pixel is watching. So most small SaaS teams are making budget calls on partial data.
Ad click
Pixel sees itTrial signup
Pixel sees itStripe payment
Nothing sees itAds optimize for trials, not customers
Google and Meta chase whatever conversion they can see. If that's a signup, they'll find you people who sign up, not people who pay.
Averages hide the real story
An 8% trial-to-paid rate can mean one channel converts at 20% and another at 3%. Without a breakdown, you can't tell which.
Trials leak after signup
Most lost revenue happens inside the product: setup that stalls, a first win that never comes, a card that fails at renewal.
How it works
A fixed 30-day project. I work in your codebase and tools, so nothing waits on your dev team.
- 1
Instrument
Track every signup back to its source and carry it through to Stripe, including through Google and Apple sign-in. Then send paying-customer events back to your ad platforms so they optimize for revenue.
- 2
Diagnose
Find the action that predicts payment, measure how many new users reach it, and pinpoint where they stall. Session recordings show why.
- 3
Fix and ship
Ship the top fixes directly: shorter setup, nudges based on what users haven't done yet, broken steps, failed payment recovery.
- 4
Hand over
One dashboard with spend, signups, paying customers and revenue by channel, plus a 90-day roadmap of the next improvements.
What you get in 30 days
- Cost per paying customer, by channel
- Paying-customer conversions sent to Google Ads and Meta
- A trusted funnel from visit to signup to activation to paid
- The top leaks fixed in your product, not in a slide deck
- A baseline before big changes, like new pricing or dropping a free trial
- A dashboard and a 90-day roadmap
Setup project
From $1,500 USD
Fixed price, scoped on a short call. Ongoing monthly support is available after, if you want it.
What this isn't
So we're clear before we talk.
Not an ad agency
I don't run your campaigns or post on social. I make sure you know which ones produce paying customers.
Not a report you have to implement
I'm an engineer. The tracking, fixes and dashboard get built and shipped, not handed over as recommendations.
Questions
Who is this for?
Founder-led SaaS companies, roughly 1 to 10 people, with paying customers and self-serve signup, and no dedicated growth or data person.
We don't run ads. Is this still useful?
Yes. The focus shifts to activation and trial-to-paid: finding where new users stall and fixing it.
What access do you need?
Your codebase, your analytics and ad accounts, and read access to Stripe. Everything is set up in accounts you own, so you keep it all when we're done.
Will you promise a specific conversion lift?
No. I guarantee what I control: the agreed tracking and fixes get shipped. Every funnel is different, and honest numbers come from your data, not my promises.
Do you know your trial-to-paid rate by channel?
If not, let's talk. Fifteen minutes, no pitch deck. You'll leave with at least a couple of ideas either way.